5 WAYS HOW PACKAGING DESIGN CAN HELP YOUR BUSINESS BE SUCCESSFUL #brandingrabbit
BRANDINGRABBIT
In today's world, people
are always looking at what they see on the outside. If it doesn't look
appealing enough then most likely your product won't get picked up by consumers
and will be left to collect dust on a store shelf for years. The question is
how do you ensure that when someone picks up one item from your company’s brand
or line-up their hand grabs yours?
The design of your
product's packaging is the first thing your customers will see, and it needs to
be alluring enough for them to want more. Here are a few tips on how you can
make sure that yours stands out:
WAY 1: KEEP
IT SIMPLE
The packaging of a new
product is more than just the vessel for what's inside. It can make or break
its success in competitive markets, as it will likely be one of the first
things that consumers notice about an item. For this reason, your design should
immediately catch their eye and leave them with no questions unanswered:
- What does it do?
- How much is it worth?
- And most importantly- Why are you better
than everything else on this shelf?
A study has shown that ifyour packaging can answer the first two questions within four seconds, you will
have a 50% chance of getting it into their cart. If you're able to get them
past question number three then there's an even greater likelihood they'll buy
from you!
Consumers will be more
likely to purchase a product that they understand. Packaging should include the
What, Who and Why of any given product for consumers to make an informed
decision about their purchases.
Simple is the rule of thumb
for product packaging. The millennial consumer has a short attention span and
often sees products from afar, so he can make snap decisions when information
about them is apparent from far away even if it's not by picking up the package
to examine closely.
Tips #1: Your
product should be able to tell you that it is what you are looking for by its
name. Your package design will make the process of finding out even easier, with
a clear utility and brand.
WAY 2: BE
HONEST
The marketing industry has
long been criticized for overrating products and making false claims. Designers
are partly to blame because they can sometimes get carried away in their
creativity, which misleads consumers with misleading packaging that ultimately
disappoints them when it comes time to use the product. Marketers have now
realized how important honesty is; being simple reaps more success than trying
hard-sell at first glance through creative packaging as it leads customers down
a path of trustworthiness where not only do existing loyalists stay but new
customers might be attracted by word of mouth too!
Honesty in packaging,
advertisement, and other marketing collaterals backed by a good product or
service will bring better results. People are happy to buy simple products at a
reasonable price as long as they know what it is and how it helps them.
Tips #2 –
Give the product a face-lift but in a way that is honest and lets the consumer
know what he's getting.
WAY 3: BE AUTHENTIC
The words “me too” have
become synonymous with copycat products in the consumer marketplace. If you
want to stand out from the rest, it's important that your product is different
and gives consumers what they desire. For example, if a customer wants an iPhone
but sees another smartphone for cheaper he may buy it instead of yours;
however, soon enough he'll be back because his original desires were fulfilled
by "the real thing.
Tips #3 – The
key to a great life is being bold, different, and genuine.
WAY 4: MAKE
IT POP
The simplicity and subtlety
of a white lily in contrast to the bold, bright colors stand out more than any
flashy design. This is something that packaging designers must always test
before implementing, as this may not be what consumers are looking for.
The key takeaway for good
design is to make it different. A successful product will stand out among its
competitors because of the way that they are designed, not their price or
quality. Consumers never view products in isolation so always keep this in mind
when designing your packaging - if you want consumers to notice it and choose
yours over someone else's then be sure that theirs can't compare!
WAY 5: BE
SUSTAINABLE
We hate when our toothpaste
is all over the place and we can't get it to stay inside. And what about those
times that you're hunting for a tin opener? Luckily, this handy little device
solves both of these problems!
Packaging design is
crucial, but it does not mean you should neglect other elements. Package
designers must consider the product as well as what kind of environment they
are designed for to create a package that can keep the contents safe and fresh.
The packaging material chosen will depend on what type of food or drink is
being packaged; things like chemicals may react differently with certain types
of products than others so be careful choosing appropriate materials!
This type of practical
approach to packaging should be considered when assessing the importance of a
package design. Practicality and sustainability are important elements that
sometimes get overlooked, but they're more crucial than people may think at first
glance.
Tips #5 – The
perfect package is strong, practical, and sustainable.
Packaging design is a
burgeoning industry with many start-ups coming up, and it's easy to see why.
With the degree of digitization in this day and age, the packaging sometimes
even becomes more noticeable than ads for new brands – which means that
designers must pay close attention not only to creativity but also practicality
when designing packages.
Branding Rabbit is here to
help you design and dress up your product in the most optimum way possible. We
will ensure that all aspects of packaging are taken into consideration so as
not to disappoint consumers. You can either call or email us with any inquiries
at support@brandingrabbit.com, +91-9350650865
Branding Rabbit has been
helping clients from around India create a perfect package for their products
since 2019 by taking every aspect into account like marketing, branding, and
event production costs which ensures they get what they want without costing
too much money.
Comments
Post a Comment